Urban Pops

Urban Pops, legally Mitzvah Pops, Inc., was formed as a New York corporation on May 28, 2026, by Rafael Rabaev, who filed personally as the registered agent. The business appears to be a kosher popsicle brand, based on its service description and the kosher theme of its legal name. Its website is modern, built with a JavaScript framework and responsive CSS, and includes structured data and OG tags. The domain was registered in 2013, over 12 years before the filing, suggesting the brand has been operating informally or as another entity before incorporation. The Brooklyn principal address matches a location on the website, and one other entity shares that address. No annual report or EIN on file yet. We estimate revenue between $100K and $1M, with 6 to 25 employees, based on multiple physical shop locations and delivery/pickup options across several cities. The footprint is hybrid: physical shops (e.g., Brooklyn, Monsey) plus online ordering with local delivery and pickup. The website was first recorded here on May 30, 2026, two days after filing. Notable: the domain was registered years before incorporation, indicating a pre-existing operation; the owner filed personally rather than through a formation service; and the website is polished and modern, suggesting an established business.