Leads for insurance agents

Commercial Insurance Leads From Newly Formed Businesses

A business that formed last week has not bought general liability, workers' comp, or a commercial auto policy yet. DayOneLead finds new LLCs and corporations every day across 7 states and adds the owner's name, phone, and email, so you can be the first agent they hear from.

2,126,931

Businesses tracked

96,974

Added last 30 days

States covered

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Why new business filings are the best commercial insurance leads

Most commercial prospecting means trying to pull a business away from an agent it already has, at renewal time. A newly formed business has no incumbent. It is choosing coverage for the first time, often because a landlord, a client contract, a lender, or a state license requires proof of insurance before it can open.

That makes the weeks after formation the cleanest window in commercial lines: no renewal date to wait for, no existing relationship to break, and a buyer who needs the policy now.

How to find newly formed businesses to insure

Every LLC and corporation files with its state's Secretary of State or Division of Corporations. Those filings are public, but the raw records only list the entity name, filing date, and registered agent. There is no phone, no email, and no industry, so working them by hand is slow.

DayOneLead pulls new filings daily, classifies each business by industry, and matches it to an owner with a phone, email, and website when one is found. You filter to the classes you write and the territory you are licensed in, then call, email, or export.

Target the classes you actually write

Filter by business category so your list matches your appetite: contractors and trades, restaurants and food service, trucking and transportation, cleaning and janitorial, real estate and property management, salons and personal services, retail, and professional services.

Narrow further by state, city, county, and filing date. A personal lines agent adding commercial can start with one or two classes in one county and build from there.

Turn the list into appointments

Call the hottest records directly from the app, or let DayOneLead draft a short cold email sequence and send it from your own inbox after you approve it. Lead with the business event: congratulate them on the new company and offer a quick coverage review before they open.

Follow your carrier's and your state's rules for solicitation, and keep outreach relevant and easy to opt out of.

New business types and the coverage they need first

Filter new filings by category, then lead with the policy that business needs before it can open.

New business type	Typical first policies
Contractors and trades	General liability, workers' comp, commercial auto, tools and equipment, contractor bonds
Restaurants and food service	General liability, property, liquor liability, workers' comp, business interruption
Trucking and transportation	Commercial auto, motor truck cargo, physical damage, occupational accident
Cleaning and janitorial	General liability, janitorial bonds, workers' comp, commercial auto
Real estate and property management	Errors and omissions, general liability, property
Professional services	Professional liability, cyber, business owner's policy (BOP)

Start free for 14 days See this week's new Florida businesses

Frequently asked questions

Where can insurance agents find newly formed businesses?

In state business registries: every new LLC and corporation is filed with the Secretary of State or Division of Corporations. DayOneLead collects those filings daily and adds owner contact details and industry, so agents can prospect them without parsing raw state files.

Which states are covered?

New business leads are available in Florida, New York, Colorado, Washington, California, Texas, and Connecticut, with more states added regularly.

Do the leads include the owner's phone and email?

DayOneLead adds an owner name, phone, email, and website when a confident match is found. Availability varies by filing, and every field carries a confidence signal.

Can I filter by industry for my carrier appetite?

Yes. Every lead is classified by business category, so you can target contractors, restaurants, trucking, cleaning, real estate, and other classes, and combine that with state, city, county, and filing date.

How is this different from buying insurance leads?

Shared insurance leads are people who filled out a quote form and were sold to several agents. New business filings are not shared quote requests: they are fresh public records you contact first, with the filing date shown on every record.

How much does it cost?

DayOneLead is $49 a month with a 14-day free trial, with no per-lead charges. Browse unlimited leads and export up to 200 a day.