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Behind The Brand
Grace Moorefield, CEO
An e-commerce business selling products under the brand 'Behind The Brand, LLC', likely operating online from Oviedo, FL.
Filed April 3, 2025 · Oviedo, FL · Orange County
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Florida Division of Corporations (Sunbiz) · Entity L25000171465 · Retrieved April 11, 2026
About Behind The Brand
BEHIND THE BRAND LLC filed in Florida on April 3, 2025, as an active e-commerce store. Grace Moorefield and Natalie Buzyniski are both listed as CEO. The company was filed through an individual registered agent who is not the owner or a formation service. Its domain was registered in 2022, about three years before filing, and the modern website matches the filing identity. No annual report or EIN is on file.
- Domain registered 1,139 days before filing, indicating prior planning.
- Filed through an individual registered agent, not a service.
- Website identity confirmed matching filing name and address.
- No annual report or EIN on file yet.
Compiled from the state record, the company's public web presence, and our own research. Updated August 23, 2026.
One of 82 new businesses registered in Oviedo in April 2025, one of 4 retail businesses.
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Filing Details
Entity NameBEHIND THE BRAND LLC
Entity TypeFLAL
Entity NumberL25000171465
Filing DateApril 3, 2025
Principal AddressLocked
City / State / ZipOviedo, FL 32765
CountyOrange
TimezoneEastern (ET)
EIN on FileNo
Registered AgentI
Agent AddressLocked
Filed ViaIndividual registered agent
WebsiteYes · domain registered 1139 days before filing · registrar Tucows Domains
Website BuildModern
Annual ReportNot yet filed
First Recorded by DayOneLeadApril 11, 2026 (373 days after filing)
Verified Business Profile
SubcategoryE-commerce Store
Contact Information
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Verified Website Profile
We matched this business to its website and pulled the domain's registration (WHOIS) record. Domain age is one of the strongest signals that a filing is a truly new business and not a re-filing or paperwork change.
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Officers / Authorized Persons
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Frequently Asked Questions
When was Behind The Brand registered?
Behind The Brand was registered as FLAL on April 3, 2025 in Florida.
Where is Behind The Brand located?
Behind The Brand is based in Oviedo, FL, 32765, in Orange County.
What type of business is Behind The Brand?
Behind The Brand is classified as a retail business (e-commerce store).
Is Behind The Brand still active?
According to the Florida Division of Corporations, Behind The Brand's current record status is "active".
Does Behind The Brand have an EIN on file?
No EIN was found on file for Behind The Brand at the time of registration.
Who Sells to This Business
Based on the business category, these service providers typically target this type of business.
InsuranceMerchant ServicesPos VendorWeb DesignerCommercial Cleaning
Registered in the last 30 days
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