Every new Florida business filing, every dayBehind The Brand
Grace Moorefield, CEO
An e-commerce business selling products under the brand 'Behind The Brand, LLC', likely operating online from Oviedo, FL.
Filed April 3, 2025 · Oviedo, FL · Seminole County
Find new retail businesses in Oviedo, then launch a cold email campaign built for you.
Every new Florida filing, every day
See how it worksSource
Florida Division of Corporations (Sunbiz) · Entity L25000171465 · Retrieved April 11, 2026
About Behind The Brand
BEHIND THE BRAND LLC filed in Florida on April 3, 2025, as an active e-commerce store. Grace Moorefield and Natalie Buzyniski are both listed as CEO. The company was filed through an individual registered agent who is not the owner or a formation service. Its domain was registered in 2022, about three years before filing, and the modern website matches the filing identity. No annual report or EIN is on file.
- Domain registered 1,139 days before filing, indicating prior planning.
- Filed through an individual registered agent, not a service.
- Website identity confirmed matching filing name and address.
- No annual report or EIN on file yet.
Compiled from the state record, the company's public web presence, and our own research. Updated August 23, 2026.
One of 82 new businesses registered in Oviedo in April 2025, one of 4 retail businesses.
Is this business yours?
It's getting views. Claim the page for free to control what your customers see.
Filing Details
Verified Business Profile
Contact Information
Verified Website Profile
We matched this business to its website and pulled the domain's registration (WHOIS) record. Domain age is one of the strongest signals that a filing is a truly new business and not a re-filing or paperwork change.
Officers / Authorized Persons
Frequently Asked Questions
When was Behind The Brand registered?
Behind The Brand was registered as FLAL on April 3, 2025 in Florida.
Where is Behind The Brand located?
Behind The Brand is based in Oviedo, FL, 32765, in Seminole County.
What type of business is Behind The Brand?
Behind The Brand is classified as a retail business (e-commerce store).
Is Behind The Brand still active?
According to the Florida Division of Corporations, Behind The Brand's current record status is "active".
Does Behind The Brand have an EIN on file?
No EIN was found on file for Behind The Brand at the time of registration.
Who Sells to This Business
Based on the business category, these service providers typically target this type of business.
4 companies similar to Behind The Brand registered in Seminole County in the last 30 days
Verified owner emails, and we build the campaign for you.
Turn fresh retail businesses into your next customers
We find newly registered businesses, verify their contact details, and build the campaign. You review everything before anything sends.
Build My Campaign Free ›