Every new Florida business filing, every dayMisty Allaire, Manager
Rose & Emily is a boutique selling clothing, accessories, and gifts. The website emphasizes it was inspired by the owner's daughters. The business operates in Florida, likely Dunnellon area, and is registered as an LLC with Misty Allaire/Conner as managers.
Filed July 14, 2025 · Dunnellon, FL · Volusia County
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See how it worksFlorida Division of Corporations (Sunbiz) · Entity L25000324688 · Retrieved May 4, 2026
ROSE & EMILY LLC filed in Florida on July 14, 2025, as an active boutique clothing retailer based in Dunnellon, Volusia County. Manager Misty Allaire (also listed as Misty Conner) filed through individual registered agent MADISON, who is neither the owner nor a formation service. The company registered its domain eight days before filing, on July 22, 2025, with registrar GKG, and the modern website matched the filing name and address. We estimate annual revenue under $100,000 and 1-5 employees, with a brick-and-mortar footprint. No annual report or EIN on file yet.
Compiled from the state record, the company's public web presence, and our own research; revenue, employee, and footprint figures are estimates, not verified financials. Updated August 23, 2026.
One of 25 new businesses registered in Dunnellon in July 2025, and the only retail business registered there that month.
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We matched this business to its website and pulled the domain's registration (WHOIS) record. Domain age is one of the strongest signals that a filing is a truly new business and not a re-filing or paperwork change.
Rose & Emily was registered as FLAL on July 14, 2025 in Florida.
Rose & Emily is based in Dunnellon, FL, 34431, in Volusia County.
Rose & Emily is classified as a retail business (boutique clothing).
According to the Florida Division of Corporations, Rose & Emily's current record status is "active".
No EIN was found on file for Rose & Emily at the time of registration.
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