Every new California business filing, every dayObvious
James Joaquin, Registered Agent
Obvious is a venture capital firm based in San Francisco, California, backing exceptional founders. The firm manages investment vehicles such as Obvious SPV I, LLC, using entities like Obvious SPV GP, L.L.C. as the general partner.
Filed June 23, 2026 · San Francisco, CA · San Francisco County
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California Secretary of State (bizfile Online) · Entity B20260292481 · Retrieved June 25, 2026
About Obvious
Obvious SPV GP, L.L.C. filed in California on June 23, 2026, as a venture capital firm based in San Francisco. Its domain was registered on August 19, 1995, over 30 years before filing, through Name registrar. The site was built with Site Kit by Google. Owner James Joaquin filed personally as the registered agent. The website matched the filing's name and address. We estimate revenue between $10M and $50M with 26 to 100 employees. No annual report or EIN on file yet.
- Domain registered 11,266 days before filing, suggesting a long-established brand or entity.
- Filed personally by owner James Joaquin as the registered agent.
- Website built with Site Kit by Google, indicating a modern site.
- Website identity confirmed, matching the filing's name and address.
- We estimate revenue of $10M-$50M and 26-100 employees.
Compiled from the state record, the company's public web presence, and our own research; revenue, employee, and footprint figures are estimates, not verified financials. Updated August 23, 2026.
One of 387 new businesses registered in San Francisco in June 2026, one of 5 venture capital businesses.
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Filing Details
Verified Business Profile
Contact Information
Verified Website Profile
We matched this business to its website and pulled the domain's registration (WHOIS) record. Domain age is one of the strongest signals that a filing is a truly new business and not a re-filing or paperwork change.
Frequently Asked Questions
When was Obvious registered?
Obvious was registered as LLC on June 23, 2026 in California.
Where is Obvious located?
Obvious is based in San Francisco, CA, 94111, in San Francisco County.
What type of business is Obvious?
Obvious is classified as a venture capital business (venture capital firm).
Does Obvious have an EIN on file?
No EIN was found on file for Obvious at the time of registration.
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