Every new California business filing, every dayRubio's Coastal Grill
DAVID HERRERA, Registered Agent
Rubio's Coastal Grill is a fast-casual Mexican restaurant chain founded in 1983, known for fish tacos. It operates multiple locations primarily in California, and the LLC Rub Coastal Grill LLC is its legal entity.
Filed January 12, 2026 · Chula Vista, CA · San Diego County
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California Secretary of State (bizfile Online) · Entity B20260019806 · Retrieved May 14, 2026
About Rubio's Coastal Grill
Rub Coastal Grill LLC filed in California on January 12, 2026, as a fast-casual Mexican restaurant based in Chula Vista. Owner David Herrera filed personally as the registered agent. The company's domain was registered in 1995, over 30 years before the filing, through eNom. The website is a modern WordPress site built with Slider Revolution. We estimate revenue of $50M+ and 100+ employees, indicating a large brick-and-mortar operation. The same owner name appears on six other entities. No annual report or EIN on file yet.
- Domain registered 30 years before filing, suggesting a pre-existing brand or acquisition.
- Owner filed personally as registered agent.
- Website is a modern WordPress site with Slider Revolution.
- We estimate revenue over $50 million and more than 100 employees.
- Same owner name appears on six other entities.
- No annual report or EIN on file yet.
Compiled from the state record, the company's public web presence, and our own research; revenue, employee, and footprint figures are estimates, not verified financials. Updated August 23, 2026.
One of 37 new businesses registered in Chula Vista in January 2026, one of 2 restaurant businesses.
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Filing Details
Verified Business Profile
Contact Information
Verified Website Profile
We matched this business to its website and pulled the domain's registration (WHOIS) record. Domain age is one of the strongest signals that a filing is a truly new business and not a re-filing or paperwork change.
Frequently Asked Questions
When was Rubio's Coastal Grill registered?
Rubio's Coastal Grill was registered as LLC on January 12, 2026 in California.
Where is Rubio's Coastal Grill located?
Rubio's Coastal Grill is based in Chula Vista, CA, 91915, in San Diego County.
What type of business is Rubio's Coastal Grill?
Rubio's Coastal Grill is classified as a restaurant business (fast-casual mexican).
Does Rubio's Coastal Grill have an EIN on file?
No EIN was found on file for Rubio's Coastal Grill at the time of registration.
Who Sells to This Business
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6 companies similar to Rubio's Coastal Grill registered in San Diego County in the last 30 days
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