Every new California business filing, every dayActivation Playbook
Colton Hess, Registered Agent
Activation Playbook LLC is a coaching practice founded by Colton Hess at UC Berkeley Haas, focused on helping leaders leverage AI while maintaining human connection. The website describes it as a practice for ambitious leaders who want to think bigger about what AI can help them build, and feel a little more human while doing it. The business is based in Berkeley, CA, as indicated by the filing address.
Filed June 21, 2026 · Berkeley, CA · Alameda County
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California Secretary of State (bizfile Online) · Entity B20260289620 · Retrieved June 23, 2026
About Activation Playbook
Activation Playbook LLC was formed in California on June 21, 2026, with a principal address in Berkeley. Owner Colton Hess filed personally as the registered agent. The domain was registered about three months before filing, on March 13, 2026, through Squarespace Domains. The modern website is confirmed to match the filing's name and address. We estimate revenue under $100,000 and 1 to 5 employees. No annual report or EIN on file yet.
- Domain registered 100 days before the filing date.
- Owner filed personally as the registered agent.
- Website confirmed to match the company's name and address.
- We estimate revenue under $100,000 and 1 to 5 employees.
- No annual report or EIN on file yet.
- The business is online-only based on our estimate.
Compiled from the state record, the company's public web presence, and our own research; revenue, employee, and footprint figures are estimates, not verified financials. Updated August 23, 2026.
One of 24 new businesses registered in Berkeley in June 2026, and the only ai leadership coaching business registered there that month.
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Filing Details
Verified Business Profile
Contact Information
Verified Website Profile
We matched this business to its website and pulled the domain's registration (WHOIS) record. Domain age is one of the strongest signals that a filing is a truly new business and not a re-filing or paperwork change.
Frequently Asked Questions
When was Activation Playbook registered?
Activation Playbook was registered as LLC on June 21, 2026 in California.
Where is Activation Playbook located?
Activation Playbook is based in Berkeley, CA, 94705, in Alameda County.
What type of business is Activation Playbook?
Activation Playbook is classified as a ai leadership coaching business (executive coaching for ai adoption).
Does Activation Playbook have an EIN on file?
No EIN was found on file for Activation Playbook at the time of registration.
Who Sells to This Business
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