Every new New York business filing, every dayNovel Brands
It appears to be an operating e-commerce business with a professional site and multiple email contacts.
Filed January 16, 2025 · White Plains, NY · Westchester County
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New York Department of State, Division of Corporations · Entity 7510735 · Retrieved May 17, 2026
About Novel Brands
NOVEL BRANDS NY LLC filed in New York on January 16, 2025, with a principal address in White Plains. It was filed through UNITED CORPORATE SERVICES, INC., a registered agent service that also serves 307 other entities. Its domain was registered nearly 18 years before the filing, on December 15, 2006, through GoDaddy, and the website is modern. The business was first observed by DayOneLead 486 days after filing. No annual report or EIN on file yet. We estimate revenue under $100,000 and 1 to 5 employees, with an online-only footprint.
- Domain registered 6,607 days before filing, suggesting a long-standing online brand.
- Filed through a registered agent service shared by 307 other entities.
- We estimate revenue under $100K and 1-5 employees, online-only.
- No annual report or EIN on file yet.
Compiled from the state record, the company's public web presence, and our own research; revenue, employee, and footprint figures are estimates, not verified financials. Updated August 24, 2026.
One of 96 new businesses registered in White Plains in January 2025, and the only consumer goods business registered there that month.
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Filing Details
Verified Business Profile
Contact Information
Verified Website Profile
We matched this business to its website and pulled the domain's registration (WHOIS) record. Domain age is one of the strongest signals that a filing is a truly new business and not a re-filing or paperwork change.
Frequently Asked Questions
When was Novel Brands registered?
Novel Brands was registered as LLC on January 16, 2025 in New York.
Where is Novel Brands located?
Novel Brands is based in White Plains, NY, 10606, in Westchester County.
What type of business is Novel Brands?
Novel Brands is classified as a consumer goods business (branded products).
Does Novel Brands have an EIN on file?
No EIN was found on file for Novel Brands at the time of registration.
Who Sells to This Business
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