Brand IncubatorLifestyle Brand IncubationActiveVerified

Lily Pond Group

Khatia Merzius, Registered Agent

Lily Pond Group is a lifestyle brand incubator founded by Jesse Bongiovi, known for co-founding Hampton Water. The company partners with emerging brands to deliver insights and guidance for market success, as stated on its website and a PRNewswire article.

Filed January 7, 2026 · Queens, NY · Queens County

Scout the DayOneLead fox with a New York new business filings stamp

Every new New York filing, every day

See how it works

Source

New York Department of State, Division of Corporations · Entity 7799726 · Retrieved May 6, 2026

Search the registry for 7799726 ›JSON record ›

About Lily Pond Group

Lilly Pond Group LLC filed in New York on January 7, 2026, as a lifestyle brand incubator based in Queens. Owner Khatia Merzius filed personally as the registered agent. The domain was registered 604 days before filing, on May 13, 2024, through GoDaddy. The website is modern and identity-confirmed. We estimate revenue between $1 million and $10 million and 26 to 100 employees. No annual report or EIN on file yet.

  • Domain registered 604 days before the company filed.
  • Owner filed personally as the registered agent.
  • We estimate revenue between $1 million and $10 million.
  • We estimate 26 to 100 employees.
  • Website identity confirmed matching the filing name and address.
  • No annual report or EIN on file yet.

Compiled from the state record, the company's public web presence, and our own research; revenue, employee, and footprint figures are estimates, not verified financials. Updated August 23, 2026.

One of 2,056 new businesses registered in Queens in January 2026, and the only brand incubator business registered there that month.

Is this business yours?

It's getting views. Claim the page for free to control what your customers see.

Claim this business

Filing Details

Entity NameLILLY POND GROUP LLC
Entity TypeLLC
Entity Number7799726
Filing DateJanuary 7, 2026
Principal AddressLocked
City / State / ZipQueens, NY 11429
CountyQueens
TimezoneEastern (ET)
EIN on FileNo
Registered AgentKhatia Merzius
Agent AddressLocked
Filed ViaSelf-filed (owner is the registered agent)
WebsiteYes · domain registered 604 days before filing · registrar GoDaddy
Website BuildModern
Annual ReportNot yet filed
Estimated Revenue$1M-$10M (estimate)
Estimated Employees26-100 (estimate)
FootprintBrick and mortar (estimate)
First Recorded by DayOneLeadMay 6, 2026 (119 days after filing)

Verified Business Profile

SubcategoryLifestyle Brand Incubation

Contact Information

WebsiteLocked
PhoneLocked
EmailLocked
Start Free TrialVerified contact details are included with a free trial.

Verified Website Profile

We matched this business to its website and pulled the domain's registration (WHOIS) record. Domain age is one of the strongest signals that a filing is a truly new business and not a re-filing or paperwork change.

Domain RegisteredLocked
Domain AgeLocked
RegistrarLocked
Website PlatformLocked
Start Free TrialDomain and website data is included with a free trial.

Frequently Asked Questions

When was Lily Pond Group registered?

Lily Pond Group was registered as LLC on January 7, 2026 in New York.

Where is Lily Pond Group located?

Lily Pond Group is based in Queens, NY, 11429, in Queens County.

What type of business is Lily Pond Group?

Lily Pond Group is classified as a brand incubator business (lifestyle brand incubation).

Does Lily Pond Group have an EIN on file?

No EIN was found on file for Lily Pond Group at the time of registration.

Who Sells to This Business

Based on the business category, these service providers typically target this type of business.

InsuranceWeb DesignerAccounting

Turn fresh brand incubator businesses into your next customers

We find newly registered businesses, verify their contact details, and build the campaign. You review everything before anything sends.

Build My Campaign Free ›