Every new New York business filing, every dayDecision Forward Advisory
Sara Rosoff, Registered Agent
Decision Forward Advisory is a strategic consulting firm specializing in ecommerce and retail. The website offers services including digital transformation, merchandising strategy, P&L diagnostic, and career coaching using the EDGE Framework. The business is run by Sara Rosoff, as indicated by the contact email. The firm is based in Merrick, New York, matching the LLC's principal address.
Filed February 24, 2026 · Merrick, NY · Nassau County
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New York Department of State, Division of Corporations · Entity 7842527 · Retrieved May 25, 2026
About Decision Forward Advisory
Decision Forward Advisory LLC filed in New York on February 24, 2026, with a principal address in Merrick, zip 11566. Owner Sara Rosoff filed personally as the registered agent. The domain was registered the next day, February 25, at Squarespace Domains, and the website matched the filing name and address. No annual report or EIN on file yet. We estimate revenue under $100K and 1-5 employees. The site is modern and online-only.
- Domain registered one day after the filing date.
- Owner filed personally as the registered agent.
- Website identity confirmed matching the filing name and address.
- We estimate revenue under $100K and 1-5 employees.
- No annual report or EIN on file yet.
- Online-only footprint with a modern website.
Compiled from the state record, the company's public web presence, and our own research; revenue, employee, and footprint figures are estimates, not verified financials. Updated August 23, 2026.
One of 19 new businesses registered in Merrick in February 2026, and the only consulting business registered there that month.
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Filing Details
Verified Business Profile
Contact Information
Verified Website Profile
We matched this business to its website and pulled the domain's registration (WHOIS) record. Domain age is one of the strongest signals that a filing is a truly new business and not a re-filing or paperwork change.
Frequently Asked Questions
When was Decision Forward Advisory registered?
Decision Forward Advisory was registered as LLC on February 24, 2026 in New York.
Where is Decision Forward Advisory located?
Decision Forward Advisory is based in Merrick, NY, 11566, in Nassau County.
What type of business is Decision Forward Advisory?
Decision Forward Advisory is classified as a consulting business (ecommerce & retail consulting).
Does Decision Forward Advisory have an EIN on file?
No EIN was found on file for Decision Forward Advisory at the time of registration.
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