Every new New York business filing, every dayThe Willow
Steve Yuan, Registered Agent
The Willow 23rd St Holdings LLC is the holding entity for 'The Willow', a new boutique residential building at 201 East 23rd Street in Gramercy, NYC, developed by Naftali Group. The building offers luxury residences and launched sales in early 2026. The LLC's principal address is in Manhattan but differs from the property address, typical for holding companies.
Filed May 23, 2025 · Manhattan, NY · New York County
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New York Department of State, Division of Corporations · Entity 7619685 · Retrieved May 6, 2026
About The Willow
THE WILLOW 23RD ST HOLDINGS LLC filed in New York on May 23, 2025, as a residential development real estate company. Steve Yuan filed personally as the registered agent. The domain was registered 346 days before the filing, on June 11, 2024, through GoDaddy. The website, built with Gatsby, matched the filing's name and address. We estimate revenue between $10 million and $50 million with 1 to 5 employees. No annual report or EIN on file yet.
- Domain registered 346 days before the filing date.
- Owner Steve Yuan filed personally as registered agent.
- Website built with Gatsby and identity confirmed.
- We estimate revenue between $10 million and $50 million.
- We estimate 1 to 5 employees.
- No annual report or EIN on file yet.
Compiled from the state record, the company's public web presence, and our own research; revenue, employee, and footprint figures are estimates, not verified financials. Updated August 23, 2026.
One of 1,745 new businesses registered in Manhattan in May 2025, one of 92 real estate businesses.
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Filing Details
Verified Business Profile
Contact Information
Verified Website Profile
We matched this business to its website and pulled the domain's registration (WHOIS) record. Domain age is one of the strongest signals that a filing is a truly new business and not a re-filing or paperwork change.
Frequently Asked Questions
When was The Willow registered?
The Willow was registered as LLC on May 23, 2025 in New York.
Where is The Willow located?
The Willow is based in Manhattan, NY, 10006, in New York County.
What type of business is The Willow?
The Willow is classified as a real estate business (residential development).
Does The Willow have an EIN on file?
No EIN was found on file for The Willow at the time of registration.
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