Every new New York business filing, every dayThe Retail Equation
The Retail Equation provides return authorization and fraud prevention analytics for retail stores. Their website helps consumers understand why returns may be denied. The company is headquartered in Manhattan, NY, consistent with the LLC filing. Court cases indicate active operations.
Filed June 4, 2025 · Manhattan, NY · New York County
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New York Department of State, Division of Corporations · Entity 7629394 · Retrieved May 6, 2026
About The Retail Equation
THE RETAIL EQUATION, INC. filed in New York on June 4, 2025, with a principal address in Manhattan 10005. It was filed through CT Corporation, a formation/registered-agent service. The domain was registered on September 25, 2007, nearly 18 years before the filing, through Lexsynergy. The website uses Divi, a WordPress theme. DayOneLead first saw the business on May 6, 2026, 336 days after filing. The website matched the filing's name and address, and we estimate revenue between $10M and $50M with 26-100 employees. No annual report or EIN on file yet.
- Domain registered 6,462 days before the filing date, indicating a very long-established online presence.
- Filed through CT Corporation, a formation/registered-agent service.
- Website built with Divi, a WordPress theme.
- Website identity confirmed to match the filing's name and address.
- Shares its registered agent with 1,914 other entities.
- No annual report or EIN on file yet.
Compiled from the state record, the company's public web presence, and our own research; revenue, employee, and footprint figures are estimates, not verified financials. Updated August 23, 2026.
One of 628 new businesses registered in Manhattan in June 2025, and the only retail analytics business registered there that month.
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Filing Details
Verified Business Profile
Contact Information
Verified Website Profile
We matched this business to its website and pulled the domain's registration (WHOIS) record. Domain age is one of the strongest signals that a filing is a truly new business and not a re-filing or paperwork change.
Frequently Asked Questions
When was The Retail Equation registered?
The Retail Equation was registered as Corp on June 4, 2025 in New York.
Where is The Retail Equation located?
The Retail Equation is based in Manhattan, NY, 10005, in New York County.
What type of business is The Retail Equation?
The Retail Equation is classified as a retail analytics business (return fraud prevention).
Does The Retail Equation have an EIN on file?
No EIN was found on file for The Retail Equation at the time of registration.
Who Sells to This Business
Based on the business category, these service providers typically target this type of business.
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