TechnologyRetail TechnologyActiveVerified

Subtotal

Subtotal is a New York-based B2B company specializing in retail account linking, enabling brands and developers to make retail purchases actionable. The website describes it as 'The Gold Standard in Retail Account Linking.' The company's address is 100 Church Street, New York, NY, consistent with the LLC's Manhattan location.

Filed April 3, 2025 · Manhattan, NY · New York County

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Source

New York Department of State, Division of Corporations · Entity 7577249 · Retrieved May 6, 2026

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About Subtotal

SUBTOTAL, INC. was incorporated in New York on April 3, 2025, and is categorized under Retail Technology. The company filed through Cogency Global, a formation/registered-agent service, which also serves as agent for 2,636 other entities. Its domain was registered in 1998, over 26 years before the filing, through Amazon Registrar. The website matches the filing name and address, and we estimate revenue between $1 million and $10 million with 6 to 25 employees. No annual report or EIN on file yet.

  • Domain registered 26 years before the company was formed.
  • Filed through Cogency Global, a formation/registered-agent service.
  • Same registered agent used by 2,636 other entities.
  • Website confirmed to match the filing name and address.
  • We estimate revenue of $1M-$10M and 6-25 employees.
  • No annual report or EIN on file yet.

Compiled from the state record, the company's public web presence, and our own research; revenue, employee, and footprint figures are estimates, not verified financials. Updated August 23, 2026.

One of 2,836 new businesses registered in Manhattan in April 2025, one of 13 technology businesses.

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Filing Details

Entity NameSUBTOTAL, INC.
Entity TypeCorp
Entity Number7577249
Filing DateApril 3, 2025
City / State / ZipManhattan, NY 10168
CountyNew York
TimezoneEastern (ET)
EIN on FileNo
Registered AgentCOGENCY GLOBAL INC.
Agent AddressLocked
Filed ViaFiling service: Cogency Global
WebsiteYes · domain registered 9592 days before filing · registrar Amazon Registrar
Website BuildModern
Annual ReportNot yet filed
Estimated Revenue$1M-$10M (estimate)
Estimated Employees6-25 (estimate)
FootprintOnline only (estimate)
Related Filings2636 with the same registered agent
First Recorded by DayOneLeadMay 6, 2026 (398 days after filing)

Verified Business Profile

SubcategoryRetail Technology

Contact Information

WebsiteLocked
PhoneLocked
EmailLocked
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Verified Website Profile

We matched this business to its website and pulled the domain's registration (WHOIS) record. Domain age is one of the strongest signals that a filing is a truly new business and not a re-filing or paperwork change.

Domain RegisteredLocked
Domain AgeLocked
RegistrarLocked
Website PlatformLocked
Start Free TrialDomain and website data is included with a free trial.

Frequently Asked Questions

When was Subtotal registered?

Subtotal was registered as Corp on April 3, 2025 in New York.

Where is Subtotal located?

Subtotal is based in Manhattan, NY, 10168, in New York County.

What type of business is Subtotal?

Subtotal is classified as a technology business (retail technology).

Does Subtotal have an EIN on file?

No EIN was found on file for Subtotal at the time of registration.

Who Sells to This Business

Based on the business category, these service providers typically target this type of business.

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