Every new New York business filing, every dayRook and Reed
Lain Penny, Registered Agent
Rook and Reed Wholesale is a wholesale gift company offering premium, customized products for retailers. The business operates under American Life Brands and sells both stock and fully custom designs. The website lists a Wisconsin address, while the LLC filing is in New York. The brand appears active on wholesale marketplace Faire and provides a contact email via the domain.
Filed June 22, 2026 · Manhattan, NY · New York County
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New York Department of State, Division of Corporations · Entity 7947596 · Retrieved June 24, 2026
About Rook and Reed
ROOK AND REED LLC filed in New York on June 22, 2026, as a wholesale gifts company specializing in customized wholesale gifts. Owner Lain Penny filed personally as the registered agent. The domain was registered 166 days before filing, on January 7, 2026, through GoDaddy, and the website matches the filing name and Manhattan address. The site is modern and online-only. No annual report or EIN on file yet. We estimate revenue under $100,000 and 1 to 5 employees.
- Domain registered 166 days before the filing date, showing advance preparation.
- Owner Lain Penny filed personally as registered agent, a personal filing choice.
- Website identity confirmed, matching the legal name and principal address.
- Online-only footprint aligns with the wholesale gifts category.
- Modern website quality suggests a professional online presence.
- No annual report or EIN on file yet, typical for a new entity.
Compiled from the state record, the company's public web presence, and our own research; revenue, employee, and footprint figures are estimates, not verified financials. Updated August 23, 2026.
One of 2,497 new businesses registered in Manhattan in June 2026, and the only wholesale gifts business registered there that month.
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Filing Details
Verified Business Profile
Contact Information
Verified Website Profile
We matched this business to its website and pulled the domain's registration (WHOIS) record. Domain age is one of the strongest signals that a filing is a truly new business and not a re-filing or paperwork change.
Frequently Asked Questions
When was Rook and Reed registered?
Rook and Reed was registered as LLC on June 22, 2026 in New York.
Where is Rook and Reed located?
Rook and Reed is based in Manhattan, NY, 10040, in New York County.
What type of business is Rook and Reed?
Rook and Reed is classified as a wholesale gifts business (customized wholesale gifts).
Does Rook and Reed have an EIN on file?
No EIN was found on file for Rook and Reed at the time of registration.
Who Sells to This Business
Based on the business category, these service providers typically target this type of business.
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