Every new New York business filing, every dayUpside
UpsideHōM (now rebranded as Upside) is an aging platform providing care and support for older adults, founded by Jake Rothstein, with an address in Fort Lauderdale, Florida. The company recently rebranded from UpsideHōM to Upside.
Filed August 13, 2025 · Albany, NY · Albany County
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New York Department of State, Division of Corporations · Entity 7684620 · Retrieved May 6, 2026
About Upside
UPSIDEHOM, INC. was incorporated in New York on August 13, 2025, with a principal address in Albany. It was filed through Registered Agents Inc, a formation/registered-agent service, and shares that registered agent with 19,731 other entities. The company operates in the Senior Living category under the Aging Platform subcategory. Its domain was registered on October 29, 2017, nearly eight years before the filing, and the website identity was confirmed to match the filing name and address. The site is modern in quality. No annual report or EIN is on file yet. We estimate revenue between $1 million and $10 million and 6 to 25 employees, with a hybrid footprint.
- Domain registered 2,845 days before the filing date.
- Filed through a formation/registered-agent service.
- Shares its registered agent with 19,731 other entities.
- Website identity confirmed to match the filing name and address.
- No annual report or EIN on file yet.
- We estimate revenue of $1M-$10M and 6-25 employees.
Compiled from the state record, the company's public web presence, and our own research; revenue, employee, and footprint figures are estimates, not verified financials. Updated August 23, 2026.
One of 2,381 new businesses registered in Albany in August 2025, one of 3 senior living businesses.
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Filing Details
Verified Business Profile
Contact Information
Verified Website Profile
We matched this business to its website and pulled the domain's registration (WHOIS) record. Domain age is one of the strongest signals that a filing is a truly new business and not a re-filing or paperwork change.
Frequently Asked Questions
When was Upside registered?
Upside was registered as Corp on August 13, 2025 in New York.
Where is Upside located?
Upside is based in Albany, NY, 12207, in Albany County.
What type of business is Upside?
Upside is classified as a senior living business (aging platform).
Does Upside have an EIN on file?
No EIN was found on file for Upside at the time of registration.
Who Sells to This Business
Based on the business category, these service providers typically target this type of business.
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