Every new New York business filing, every dayUpsideHōM (now rebranded as Upside) is an aging platform providing care and support for older adults, founded by Jake Rothstein, with an address in Fort Lauderdale, Florida. The company recently rebranded from UpsideHōM to Upside.
Filed August 13, 2025 · Albany, NY
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See how it worksUpside is a senior living business (Corp) registered on August 13, 2025 with the New York Division of Corporations. The business is located in Albany, New York 12207.
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We matched this business to its website and pulled the domain's registration (WHOIS) record. Domain age is one of the strongest signals that a filing is a truly new business and not a re-filing or paperwork change.
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Upside was registered as Corp on August 13, 2025 in New York.
Upside is based in Albany, NY, 12207.
Upside is classified as a senior living business (aging platform).
No EIN was found on file for Upside at the time of registration.
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