Every new Connecticut business filing, every dayTraverse32
Brendan Gaul, Principal
TRAVERSE32 is an original entertainment company that recently moved from IPG Mediabrands to McCann, as reported by Reel360 and Adweek. The company is led by Brendan Gaul, who was tapped to lead McCann's long-form entertainment push. The business operates in the entertainment and advertising industry, with a focus on Hollywood-style storytelling and content production.
Filed April 28, 2026 · New Milford, CT · Litchfield County
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Connecticut Secretary of the State (business.ct.gov) · Entity 3432809 · Retrieved July 27, 2026
About Traverse32
TRAVERSE32 LLC filed in Connecticut on April 28, 2026, as an active entertainment production company focused on long-form content creation, based in New Milford, Connecticut. The principal is Brendan Gaul. The company's domain was registered on April 21, 2005, about 21 years before filing, through GoDaddy, and its modern website built with Site Kit by Google confirms the business identity. It was first seen by DayOneLead 90 days after filing, a longer gap. We estimate its annual revenue between $1 million and $10 million and its employee count between 6 and 25. No annual report or EIN on file yet.
- Domain registered 21 years before filing, indicating a long-established online presence.
- First seen 90 days after filing, a notable delay in public visibility.
- Website built with Site Kit by Google and identity confirmed, showing a professional site.
- We estimate revenue of $1M-$10M and 6-25 employees, suggesting a mid-size production firm.
- No annual report or EIN on file yet.
Compiled from the state record, the company's public web presence, and our own research; revenue, employee, and footprint figures are estimates, not verified financials. Updated August 23, 2026.
One of 34 new businesses registered in New Milford in April 2026, and the only entertainment production business registered there that month.
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Filing Details
Verified Business Profile
Contact Information
Verified Website Profile
We matched this business to its website and pulled the domain's registration (WHOIS) record. Domain age is one of the strongest signals that a filing is a truly new business and not a re-filing or paperwork change.
Officers / Authorized Persons
Frequently Asked Questions
When was Traverse32 registered?
Traverse32 was registered as LLC on April 28, 2026 in Connecticut.
Where is Traverse32 located?
Traverse32 is based in New Milford, CT, 06776, in Litchfield County.
What type of business is Traverse32?
Traverse32 is classified as a entertainment production business (long-form entertainment and content creation).
Does Traverse32 have an EIN on file?
No EIN was found on file for Traverse32 at the time of registration.
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