Every new Connecticut business filing, every dayJLJ Brand Strategy
David Shluger, Principal
JLJ Brand Strategy is a brand strategy consultancy that partners with consumer brands to drive growth through strategic leadership and modern marketing. The website offers a strategic assessment and focuses on scaling businesses. The business is based in East Lyme, Connecticut, as indicated by the filing address.
Filed February 6, 2026 · East Lyme, CT · New London County
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Connecticut Secretary of the State (business.ct.gov) · Entity 3373428 · Retrieved July 26, 2026
About JLJ Brand Strategy
JLJ Brand Strategy LLC filed in Connecticut on February 6, 2026, with a principal address in East Lyme. The domain was registered 118 days after the filing, on June 4, 2026, through Squarespace Domains, and the site was built with Squarespace. The website is modern and confirmed to match the company's name and address. No annual report or EIN on file yet. We estimate revenue under $100,000 and 1 to 5 employees. The business is online-only, focusing on consumer brand growth. David Shluger and Jacqueline Shluger are listed as principals.
- Domain registered after the filing, suggesting the website was built post-incorporation.
- Website built with Squarespace, a modern site builder.
- Website identity confirmed, matching the filing name and address.
- Two principals with the same last name, likely a family-run business.
- No annual report or EIN on file yet, indicating a new entity.
- First seen 170 days after filing, a longer delay.
Compiled from the state record, the company's public web presence, and our own research; revenue, employee, and footprint figures are estimates, not verified financials. Updated August 23, 2026.
One of 13 new businesses registered in East Lyme in February 2026, and the only brand strategy consulting business registered there that month.
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Filing Details
Verified Business Profile
Contact Information
Verified Website Profile
We matched this business to its website and pulled the domain's registration (WHOIS) record. Domain age is one of the strongest signals that a filing is a truly new business and not a re-filing or paperwork change.
Officers / Authorized Persons
Frequently Asked Questions
When was JLJ Brand Strategy registered?
JLJ Brand Strategy was registered as LLC on February 6, 2026 in Connecticut.
Where is JLJ Brand Strategy located?
JLJ Brand Strategy is based in East Lyme, CT, 06357, in New London County.
What type of business is JLJ Brand Strategy?
JLJ Brand Strategy is classified as a brand strategy consulting business (consumer brand growth).
Does JLJ Brand Strategy have an EIN on file?
No EIN was found on file for JLJ Brand Strategy at the time of registration.
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