Every new California business filing, every dayAtorie Advisors
Esteban Di Masi, Registered Agent
Atorie Advisors is a private business management and family office firm based in Santa Monica, CA, specializing in the entertainment industry and high-net-worth individuals. The firm's address matches the LLC filing exactly, and the website lists the same city and state.
Filed June 29, 2026 · Santa Monica, CA · Los Angeles County
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California Secretary of State (bizfile Online) · Entity B20260302029 · Retrieved July 14, 2026
About Atorie Advisors
Atorie Asset 2 LLC filed in California on June 29, 2026, as a financial services firm specializing in business management and family offices, based in Santa Monica. Owner Esteban Di Masi filed personally as the registered agent, and the same owner name appears on two other entities. The domain was registered in 2019, about 6.5 years before filing, through GoDaddy. The website is a modern Wix site and its identity was confirmed to match the filing name and address. We estimate revenue between $1 million and $10 million with 6 to 25 employees and a brick-and-mortar footprint. No annual report or EIN on file yet.
- Owner Esteban Di Masi filed personally as the registered agent, and the same owner name appears on two other entities.
- Domain registered 6.5 years before filing, through GoDaddy.
- Website built with Wix and identity confirmed to match the filing name and address.
- First seen by DayOneLead 15 days after filing.
- We estimate revenue of $1M-$10M and 6-25 employees.
- No annual report or EIN on file yet.
Compiled from the state record, the company's public web presence, and our own research; revenue, employee, and footprint figures are estimates, not verified financials. Updated August 24, 2026.
One of 65 new businesses registered in Santa Monica in June 2026, and the only financial services business registered there that month.
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Filing Details
Verified Business Profile
Contact Information
Verified Website Profile
We matched this business to its website and pulled the domain's registration (WHOIS) record. Domain age is one of the strongest signals that a filing is a truly new business and not a re-filing or paperwork change.
Frequently Asked Questions
When was Atorie Advisors registered?
Atorie Advisors was registered as LLC on June 29, 2026 in California.
Where is Atorie Advisors located?
Atorie Advisors is based in Santa Monica, CA, 90403, in Los Angeles County.
What type of business is Atorie Advisors?
Atorie Advisors is classified as a financial services business (business management & family office).
Does Atorie Advisors have an EIN on file?
No EIN was found on file for Atorie Advisors at the time of registration.
Who Sells to This Business
Based on the business category, these service providers typically target this type of business.
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