Every new California business filing, every dayNorth of Normal
Sira Rathburn-Noah, Registered Agent
Leadership coaching business operated by Sira Laurel under the brand 'North of Normal'. The website offers tailored coaching for visionary leaders, focusing on acceptance and resilience.
Filed October 6, 2025 · San Francisco, CA · San Francisco County
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California Secretary of State (bizfile Online) · Entity B20250330393 · Retrieved May 13, 2026
About North of Normal
North of Normal by Sira Laurel, LLC was filed in California on October 6, 2025, by owner Sira Rathburn-Noah, who also serves as the registered agent. The company is based in San Francisco and provides executive leadership coaching. Its domain was registered over 22 years before the filing, on March 25, 2003, through MarkMonitor, and the site is a modern Squarespace site. No annual report or EIN on file yet. We estimate revenue under $100K and 1 to 5 employees. The business is online-only.
- Domain registered 8,231 days before the filing, indicating a very long-standing web presence.
- Owner Sira Rathburn-Noah filed personally as the registered agent.
- We estimate revenue under $100K and 1-5 employees.
- The website is a modern Squarespace site, suggesting a polished online brand.
- No annual report or EIN on file yet.
Compiled from the state record, the company's public web presence, and our own research; revenue, employee, and footprint figures are estimates, not verified financials. Updated August 23, 2026.
One of 239 new businesses registered in San Francisco in October 2025, and the only executive coaching business registered there that month.
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Filing Details
Verified Business Profile
Contact Information
Verified Website Profile
We matched this business to its website and pulled the domain's registration (WHOIS) record. Domain age is one of the strongest signals that a filing is a truly new business and not a re-filing or paperwork change.
Frequently Asked Questions
When was North of Normal registered?
North of Normal was registered as LLC on October 6, 2025 in California.
Where is North of Normal located?
North of Normal is based in San Francisco, CA, 94109, in San Francisco County.
What type of business is North of Normal?
North of Normal is classified as a executive coaching business (leadership coaching).
Does North of Normal have an EIN on file?
No EIN was found on file for North of Normal at the time of registration.
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